What do we do & how do we do it?
Hideous Co. was founded to support you in reaching your personal aquatics goals, from learning to swim, to refining your technique or preparing for a specific event. To do this, we offer high quality 1:1 classes, group skills clinics and virtual challenge swims.
With our combined experiences of swimming, artistic swimming, open water, and disability aquatics, we’ve got a wealth to draw upon.
What makes Hideous different?
Our logo is inspired by the idea that the best way to navigate a storm is to aim directly into the waves. Like a wave, we believe in making lasting changes by pushing forward, rolling back, and pushing forward.
In a world full of people conditioned to push relentlessly, we embrace perseverance through moderation: pushing, resting, and going again at the right moment. We’re built on the belief that Hideous Ideas are often the best ideas, bringing excitement, sparking curiosity, and helping people to overcome their own storms.
Our work with you will always revolve around this; enabling you to achieve your goals in a way that brings holistic improvement.
And why do we do it?
To date we’ve helped swimmers learn to feel the water, and overcome their lifelong fight with butterfly, dancers explore their water body, and an array of people transfer their newfound confidence and agency to their lives on dry land. Who could say no to doing more?